Marketing Your Music in 2016

Social media has made it increasingly difficult for independent artists to cut through the hubbub. While it’s great that anyone can share their songs with the world, many feel that independent music has become saturated and indistinct. Given this, it’s more important than ever to market your music correctly.

First of all, you need to know your audience. The first question that any successful marketing campaign will ask is: who are we marketing to? If you can identify your audience, you can then strategize your advertisements to maximize engagement.

Secondly, it has grown increasingly important to maintain strong relationships with your audience. One example of this to make regular posts to your Facebook page. By doing this, it shows your audience that you are still around and someone worth listening to.

Trust me, we know that successful marketing can get difficult. However, you can start now by making a plan and identifying your audience. Read more here.